Publishing With World Scientific

Founded in 1981, World Scientific Publishing is one of the world's leading academic publishers. With branch offices worldwide, we publish more than 600 books and 130 journals a year in the diverse fields of science, technology, medicine and business management.

Our mission is to develop the highest quality of knowledge-based products and services for the academic, scientific, professional, research and student communities worldwide.

To this end, World Scientific is committed to serving the interests of the academic community through the timely dissemination of knowledge and information via all publishing channels, at competitive prices. Our dedication to the fulfillment of our mission extends to providing special discounts and incentives for developing nations to ensure the affordability of our publications.

World Scientific has launched various Internet-based initiatives, such as e-journals and an Internet bookshop, to further enhance our services to the academic and professional communities so that our content can be delivered to them seamlessly and smoothly. Each day, more and more World Scientific content is available in the iPad, the Kindle and Galaxy devices, as well as in other Android-driven devices.

We deliver your content to your audience in the most optimum time through the most suitable channel.

How do we do it?

To guide our editorial policy and direction, World Scientific has the support of an International Advisory Board comprising renowned academics from various fields, of which Nobel laureates and directors of distinguished universities, research institutes and organizations are among them.

The company is also staffed with a team of dynamic Acquisition Editors, many of whom are PhD holders and scholars. They strive to develop World Scientific's publishing program in their respective subject areas, commissioning high-quality projects of topical interest and strong scientific value, fully accruing and optimally utilizing their professional knowledge and expertise in the process.

We have an equally experienced team of Production Editors to ensure that our publications are of the highest standards. Constant upgrading and ongoing professional training ensure that our editors stay up-to-date with the latest production techniques. They also attend key conferences worldwide to network with authors and contributors, keeping themselves informed about the latest trends and developments in their respective fields.

Why publish with us?

• As the largest scientific publisher in Asia and strategically headquartered in Singapore, we offer you the best reach to both the Western and Eastern markets, including the rapidly expanding key markets of China and India.
• World Scientific is the exclusive partner of Nobel Foundation in Sweden to publish the complete set of Nobel Lectures in all subjects (from 1901 onwards) for exclusive worldwide distribution.
• Our Foreign Rights Unit aggressively promotes our books to publishers around the world and actively pursues the translations of selected titles into various languages.
• We take great pride in our author-centric approach. Both our commissioning editors and production editors work hand-in-hand with our authors in order to provide them with the best service and a remarkable publishing experience.

Sales and Marketing

World Scientific has a strong global marketing and sales team working out of its offices in New Jersey, London, Shanghai, Hong Kong, Taiwan, India and Singapore. The marketing and sales personnel in each office are part of our Global Marketing System, where each office plays a crucial role in ensuring that your book is promoted globally.

Our marketing activities cover the entire range, including direct mailing of promotional materials to targeted prospects, sending book reviews, advertising in relevant publications, participating in international book fairs and conferences, working with our booksellers and sales representatives worldwide, Internet marketing, selling of language rights for selected books as well as close collaborations with authors.

1. Direct Mail
   We send out more than a million promotional materials to our various mailing lists annually. These include customers, conference participants, researchers, lecturers, librarians, booksellers and sales representatives worldwide. Our promotional materials sent include:
   • Advanced Book Information
   • Individual Book Flyers
   • Main Subject Catalogues
   • Specialized Subject Catalogues
   • Textbook Catalogues
   • Annual Book Catalogues
2. Reviews and Advertising
   In addition to harnessing our reviewer database, we also work closely with you, the author, to send review copies of your book to relevant journal and magazine publishing houses. We place advertisements in important journals, society newsletters and magazines.


3. International Book Fairs and Conferences
   World Scientific participates in major international book fairs and conferences around the world. Please visit http://www.worldscientific.com/page/events for a daily-updated list of events that we are participating in. Relevant books and promotional catalogues are displayed during such events.
4. Working with Booksellers, Librarians and Sales Representatives worldwide
   Sales and marketing staff from our various offices worldwide make frequent visits to booksellers and librarians to update them on our latest publications and ensure that they are sufficiently stocked. For countries where we do not have offices, we work closely with our on-site sales representatives and distributors.
5. Internet Marketing
   Our Internet marketing team conceptualizes, designs, programs and implements new online marketing strategies and campaigns regularly. New ideas to promote our products online are constantly being formulated and implemented. The following are some of the online activities that we carry out for new titles:
   • Your book will be uploaded to all our websites as and when it is ready.
   • Where available, sample chapters of your book will be provided online for customers to get a feel of the book.
   • Upon your approval, the book page is also cross-linked to your website.
   • Your book will be highlighted on the website as 'newly published' during the month of publication.
   • Information on your book will be provided to all online booksellers and their distributors such as Amazon.com, B&N.com, BookData and lngram.
   • We will make announcements of your book in relevant newsgroups.
   • Your book will be promoted as a "related book" in relevant journals on WorldSciNet.
   • Your book will be promoted through subject e-mail newsletters.
   • Where relevant, your book will be promoted through WorldSciNet's table-of-contents e-mail alerts.
   • We also promote your book through relevant online portals, search engines and social media.
   • Reviews of your book will be placed online when they are received.
6. Translation Rights
   Our rights division aggressively promotes our books to publishers around the world. We conduct regular mail promotions of new and bestselling titles suitable for translation to our foreign publishing contacts, which number more than 500. In addition, special e-mail promotions are also carried out for outstanding books. We attend international book exhibitions regularly to network with foreign publishers and carry out Internet research to expand our list of contacts.
7. Working Closely with Authors
   We will work with you closely on mailing lists, reviews and conferences to ensure that your book is marketed to your maximum satisfaction.

   You will be contacted a few months before your book is published by one of our marketing executives, who will work closely with you and assist you on any sales and marketing matters that you may have.

   World Scientific is always looking at new and creative ways of promoting your book. Please contact your nearest marketing executive or any of us here at World Scientific Marketing if you have any ideas or feedback to share with us.

8. Advertising Policy
   The acceptability of an advertisement for publication in WSPC publications or on the WSPC website is based upon legal, social, professional, and ethical considerations. In addition, an advertisement must be in keeping with the generally scholarly and professional nature of the publication.
9. Long Term Electronic Archiving Policies
   All journal articles and ebooks published by World Scientific are archived at Portico which provides long-term preservation.