Chapter 4: Anticipatory Shipping

An activity that some would like to alienate from themselves, while others consider among the most pleasant things in life, is shopping. Shopping is an English term (not by chance) used in many languages to identify the activity of visiting stores and shopping centers not only for buying goods but also for leisure. The online shopping has partly replaced the traditional one that consumes more time and shoes, but, according to some, it develops the production of endorphins and brings significant benefits to the mood. One of the largest and most important online markets is certainly the one made in the last 10 years by Amazon, the great American company of electronic commerce that offers books, electronic material, toys and much more, guaranteeing discounts and deliveries in a short and certain time…