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Use of Project Formation to Stimulate Innovation in a Traditional Big Business A Case Study of Communications Businesses in Japan
https://doi.org/10.1142/9781860948640_0007Cited by:0 (Source: Crossref)
Abstract:
The following sections are included:
Management Change in Corporation
Digital Communication Revolution at NTT
Top management builds project-based organization
Project-based organization characteristics and emergent and entrepreneurial strategies
Terminal adapter development
NTT and Microsoft cooperation: MSN, the Microsoft Network (MSN); April 1996 service startup
Promoting business through joint ventures — establishing GrR HomeNet Corporation
G-Square for Internet shopping and goo, the search engine
New projects arising from mixed projects
New and Practical Insights into this Case
Creating project-based organizations in a heterogeneous organization
Radical change of organization culture
Integrating strategies
Leadership by project leaders
