The Evolution of Contemporary Animation Film in Mainland China from the Perspective of Consumer Culture

In the process of studying contemporary animation art in mainland China, we used historical, economic and cultural backgrounds as a reference to discuss the evolution of Chinese contemporary animation films, trying to infer the regularity and inevitability of it. Especially in the 21st century, accompanying the economic, science and technology development rapidly, a cultural diversity has made Chinese animation films open and inclusive. The outstanding works have cut a stringing figure. The traditional rational color, a humanistic concept and an enlightenment mode in the film are gradually becoming a type of consumerism model with a contemporary style. Affected by the wave of the consumerism, the style of film convergence is obvious. From the perspective of consumer culture, the theme, creative mode and visual style of works have undergone a series of changes with shallow thinking and monotonous cultural reflection. By studying the characteristics of animation film, we also puts forward the hope and expectation of animation creation.