Chapter 1: The Mediating Impact of Innovation on Green Entrepreneurship Practices and Sustainability

Green entrepreneurs are now recognized as major driving forces in the move toward a greener economy. Developing a “green” economy is becoming increasingly popular as a way to balance economic growth with environmental protection. As a result, entrepreneurs in the green economy are swapping varying degrees of rigidity between their company activity, environmental philosophy, and larger settings. The findings of this investigation have a number of practical and theoretical ramifications. Instead of promoting and legitimizing green entrepreneurship, political action should concentrate on actively modifying the socio-technological environment of the economy and institutions in a way that expedites and maintains the discursive hegemony of green entrepreneurship over economic development. Environmental entrepreneurs — especially “visionary champions,” “innovative opportunists,” and “bioneers” — need to be used to their fullest extent to achieve environmental sustainability.