Research on the Impact of Rural Revitalization Strategy on the New Generation of Migrant Workers Returning Home to Start a Business
This work is supported by the research on the Construction and Policy of the Entrepreneurial Ecosystem of the New Generation of Migrant Workers Returning Home under the Background of Rural Revitalization — A Case Study of Jiangxi Province, Project No. 22WT11 of the 14th Five-Year Plan Fund of Social Sciences of Jiangxi Province, “Driving, Measurement and Performance Evaluation of the Entrepreneurial Behavior of the New Generation of Migrant Workers Returning Home under the Strategy of Rural Revitalization — A case study of Jiangxi Province” Humanities and Social Sciences Research Project of Ministry of Education (21YJAZH029).
Based on the data of CLDS2018 (2018 China Labor Dynamics Survey), using the binary logistic regression model method, the rural revitalization evaluation index system is constructed from five dimensions of “industry prosperity, ecological livability, rural civilization, effective governance, and affluent life.” It aims to explore the impact of rural revitalization strategy on the new generation of migrant workers returning home to start a business. The research shows that: industrial prosperity, rural civilization, effective governance, and prosperous life have varying degrees of influence on the new generation of migrant workers returning to their hometowns to start a business, and the impact on ecological livability is not significant. In this regard, with the help of digital empowerment, Internet information dissemination, and other technologies, policy recommendations for improving the new generation of migrant workers to return to their hometowns to start businesses are put forward.
