Urban Residents from the Perspective of Big Data Services Research on Evaluation Model of Network Risk Perception

In the era of big data, the perceived ability of urban residents to network risk also determines how urban residents use big data and network correctly. The ability and influencing factors of urban residents’ risk perception of the network society mainly come from network literacy, institutional asylum, trust maintenance and social media. Based on this background, this paper focuses on the impact of urban residents’ network literacy, system asylum, trust maintenance, social media and other factors on the maturity of network big data services and network risk perception through hierarchical regression method. Finally, the hypothesis is tested, and the evaluation model of urban residents’ networks risk perception is obtained through significance analysis.