Abstract: We analyze the exclusive rare B → K(*)ℓ+ℓ−, 
and B → K*γ decays in the Applequist-Cheng-Dobrescu model, an extension of the Standard Model in presence of universal extra dimensions. In the case of a single universal extra dimension, we study the dependence of several observables on the compactification parameter 1/R, and discuss whether the hadronic uncertainty due to the form factors obscures or not such a dependence. We find that, using present data, it is possible in many cases to put a sensible lower bound to 1/R, the most stringent one coming from B → K*γ.