Engaging Students with Active Thinking

This Peer Review issue focuses on science and engaged learning. As any advertising executive or politician can tell you, engaging people is all about attitudes and beliefs, not abstract tacts. There is a lot we can learn from these professional communicators about how to effectively engage students. Far too often we, as educators, provide students with the content of science-often in the distilled formal representations that we have found to be the most concise and general-but fail to address students' own attitudes and beliefs. (Although heaven forbid that we should totally abandon reason and facts, as is typical in politics and advertising).