Part One: CSR in the Chinese Context: A Vision

Though the definition and implementation of CSR practices raise similar questions in China as in other parts of the world, it remains true that practical issues and priorities differ from one national or cultural context to another. Besides, the very size of China and its impact on the global economy make a number of issues more acute. This first part of the book will sketch and progressively enrich an approach to CSR that balances a global vision with an appreciation of the Chinese context in its legal, social and cultural dimensions. Through recapping how CSR and related concepts developed in the last decades, it will examine how these developments may help us to reinterpret Chinese cultural and social resources relevant for entrepreneurial activities. It will also investigate how corruption and misbehaviors adversely affect the understanding and implementation of a company's social responsibility. Finally, it will try to integrate a China-based understanding of the CSR imperative into corporate strategies.