A FUZZY SNS COMMUNITY CENTRALITY ANALYSIS METHOD AND A CASE STUDY ON REN REN NET IN CHINA

Social networking services (SNS) have had a rapid development. To explore the interpersonal node spatial distribution characteristics in SNS community, a fuzzy SNS community centrality analysis method is proposed, which combines graph-theory with related fuzzy approaches. A case study on two types of topic groups in Ren Ren Net is conducted. The study finds that centralization characteristics exist in the interpersonal node spatial distribution in SNS community and present significant difference among groups of different relation types. The findings can directly support the SNS management and development.