Chapter Seventeen: How Qatar is its Own Worst Enemy
This is the Accepted Manuscript of this article that was published by Taylor Francis Group in The International Journal of the History of Sport, DOI:10.1080/09523367.2015.1008212.
Qatar is proving to be its own worst enemy in achieving its soft power goals of embedding itself in the international community as a good citizen despite having put crucial blocks in place. Its failure to convincingly follow through on promises to reform its controversial migrant labour system, demonstrate its sincerity in stopping a flow of funds to jihadist organisations, and develop a robust communications strategy that counters legitimate criticism as well as attacks by its detractors has cost it significant reputational damage and diplomatic and political capital…
