Factors Affecting Consumer's Choice for Electric Motorcycles: A Case In Macau

This study investigates the factors affecting consumers' choice for electric motorcycles in Macau. The results indicate that 65% of respondents have purchase intention. Further empirical research analysis found that cognitive level, environmental consciousness, charge cost, license number, and income have significant positive effects on the purchase intention, while fuel price and family size have significant negative effects. These findings will contribute to the policy decision-makers and relative manufacturers.