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ADVERTISING IN THE SZNAJD MARKETING MODEL

CHRISTIAN SCHULZE

Institute for Theoretical Physics, Cologne University, Köln D-50923, Euroland

https://doi.org/10.1142/S0129183103004255Cited by:41 (Source: Crossref)

Abstract

The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, is applied to marketing with the help of advertising. The larger the lattice, the smaller the amount of advertising is needed to convince the whole market.

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