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CREATING AN INDEPENDENT MUSIC BUSINESS IN CANADA: A CASE STUDY

CORA PETTIPAS

Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, Alberta, Canada T3E 6K6, Canada

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and

KALINGA JAGODA

Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, Alberta, Canada T3E 6K6, Canada

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https://doi.org/10.1142/S0218495812500100Cited by:3 (Source: Crossref)

Abstract

The goal of this research is to contribute to a pragmatic knowledge of building a Canadian small business for an independent music artist who does not know where to start in creating a business. It is meant to be an initial guide for musicians planning to consider this form of business development, as opposed to signing with a label, or as a way to increase the likelihood of becoming noticed by a label. This research paper is initial and exploratory in nature.

Keywords:

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