OVERCOMING THE BARRIERS TO EAST WEST TRADE: EXPORT SUCCESS FACTORS OF ENTREPRENEURIAL AUSTRALIAN RECORD COMPANIES
Abstract
This exploratory research utilised the Lumpkin and Dess (1996) Entrepreneurial Orientation (EO) construct, as a means of characterising the extent to which Australian music recording companies were entrepreneurial. Utilising the five EO dimensions, the study found those record companies that had a moderate to high entrepreneurial rating tended to be high export performers. Best practice companies were identified and a profile of some key export success factors developed. Overall, this study provides a sound starting point for business practitioners wanting to review the impact of their entrepreneurial orientation in an international setting.