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COGNITIVE MAPS AND PERCEPTIONS OF ENTREPRENEURIAL GROWTH: A QUASI-EXPERIMENTAL STUDY IN THE DIFFERENCES BETWEEN TECHNOLOGY ENTREPRENEURS, CORPORATE MANAGERS, AND STUDENTS

ALAN CARSRUD

Ted Rogers School of Management, Ryerson University, Toronto, Ontario, Canada M5B2K3, Canada

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MALIN BRÄNNBACK

Department of Business Studies, Åbo Akademi University, Henriksgatan 7, FIN-20500 Åbo, Finland

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LEIF NORDBERG

Department of Economics and Statistics, Åbo Akademi University, Fänriksgatan 3B, FIN-20500 Åbo, Finland

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, and

MAIJA RENKO

University of Illinois at Chicago, 601 South Morgan Street, Chicago, IL 60607, USA

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https://doi.org/10.1142/S021849580900028XCited by:12 (Source: Crossref)

Abstract

This paper reports on a comparative quasi-experiment of how perceptions of entrepreneurial growth strategies differ between students, managers and technology entrepreneurs. The differences in perceptions as to what critical factors drive three strategies: no growth, market share growth and annual profit growth across to stages: start-up and take-off are measured. The ranks of the critical success factors are the dependent measures and the strategies and the phases the independent variables. Results show that experience impacts the ability to distinguish between strategies. Results also show that the perceptions of the critical success factors significantly differ between the groups. Hence even experience will yield quite different cognitive maps.

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