Top Tier Holidays: Marketing Strategies

This case was prepared by Nitesh Kumar, PhD Research Scholar, Department of Management, North-Eastern Hill University, Tura Campus, Meghalaya, India, Mokhalles Mohammad Mehdi, PhD Research Scholar, Department of Business Administration, Tezpur University, Assam, India, and Lubna Nafees, Associate Professor, Department of Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, Boone, North Carolina, USA, as a basis for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation.