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Payment Systems in New Electronic Environments: Consumer Behavior in Payment Systems via SMS

Liebana-Cabanillas Francisco

Marketing and Market Research Department, University of Granada, Granada, Spain

Corresponding author.

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Muñoz-Leiva Francisco

Marketing and Market Research Department, University of Granada, Granada, Spain

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, and

Sanchez-Fernandez Juan

Marketing and Market Research Department, University of Granada, Granada, Spain

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https://doi.org/10.1142/S0219622015500078Cited by:29 (Source: Crossref)

Abstract

The main goal of our research is to analyze users' acceptance of mobile payment systems, considering the population's widespread use of mobile devices. In order to explain acceptance, we have added trust and perceived risk to the traditional variables. To this end, we have carried out a study through an online survey to a national panel of Internet users. The results of this survey check the implications considered on the basis of the Technological Acceptance Model, the Theory of Reasoned Action and the trust building principles for a given system. The conclusions and implications for management provide alternatives for companies to promote this new business by means of the new technical developments.

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