THE SIX FACETS MODEL OF TECHNOLOGY MANAGEMENT: A STUDY IN THE DIGITAL BUSINESS INDUSTRY
Abstract
In this paper, we examine the fundamental process and production innovations in the digital business industry through the lens of the six facets model of technology management. The model is applied to process and product innovation at both the firm and industry level for the first time, offering insight into the digital business industry and also into how process and product innovations can be managed in an industry facing high levels of technological change. We use case histories of two digital businesses, one in the US and one in China, to provide greater generalizability of our findings.