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https://doi.org/10.1142/S0219877023420026Cited by:6 (Source: Crossref)

During the recent health crisis, certain small and medium-sized enterprises (SMEs) successfully developed and commercialized new products, sometimes outside their usual business sector. What practices were adopted to carry out these product innovations? To answer this question, an exploratory case study was conducted with two SMEs to learn about their motivations, practices and challenges. The results show that they engaged in innovation to survive, using a succinct and flexible innovation process, combining the principles of the stage gate system with certain aspects of the Xpress and Agile versions. During a crisis, SMEs can deploy an innovation process quickly and with agility if resources and skills are accessible and collaborations possible.