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International School, Vietnam National University, Hanoi, Vietnam

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Hong-Minh Phi

https://orcid.org/0000-0001-7636-6314

Institute for North East Asian Studies, Vietnam Academy of Social Sciences, Hanoi, Vietnam

E-mail Address: minhphihong@gmail.com

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https://doi.org/10.1142/S0219877023500281Cited by:0 (Source: Crossref)

Abstract

The COVID-19 pandemic urges hospitality and tourism businesses to design innovative responses to rapid competition and challenges. This study begins by finding out how innovation-based collaboration, perceived status certainty, and adaptation to digital technology jointly encourage higher levels of innovative business response to the COVID-19 outbreak under complexity aspects. The findings indicate that adaptation to digital technology, perceived status certainty, and innovation-based collaboration have a strong influence on configuring innovative business responses. This paper provides new insights into how the complexity of human-related, environment-related, and technology-related factors predict the innovative response of business providers in the tourism and hospitality industries.

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References

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