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THE CHARACTERISTICS THAT AFFECT AGRICULTURAL INNOVATION IN GREECE AND RISK WILLINGNESS

Department of Business Administration, University of Macedonia, Egnatia Street 156, Thessaloniki, Central Macedonia, 54636, Greece

E-mail Address: afalaras@uom.edu.gr

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ODYSSEAS MOSCHIDIS

Department of Business Administration, University of Macedonia, Egnatia Street 156, Thessaloniki, Central Macedonia, 54636, Greece

E-mail Address: fmos@uom.edu.gr

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https://doi.org/10.1142/S1084946721500047Cited by:2 (Source: Crossref)

Abstract

Agriculture is traditionally a major form of entrepreneurship in rural Greece. However, this economic sector has been underachieving in the last decades. Nevertheless, there are always entrepreneurs who will find a way to get over various obstacles despite a likely difficult business environment. One of these ways is innovation, which is regarded as a path for economic bliss. But what affects innovation? Also innovation needs investment and investment requires risk. Therefore, it is interesting to study various farmer’s characteristics and risk willingness’s effect on innovation. In this context a research took place on almost all regions of Greece, collecting a sample of 1023 respondents via Google forms. Data were analyzed using the consistent PLS algorithm. The results confirmed most of the hypotheses and there is interesting output regarding risk willingness.

Keywords:

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