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THE IMPACT OF ENVIRONMENTAL UNCERTAINTY DIMENSIONS ON ORGANISATIONAL INNOVATIVENESS: AN EMPIRICAL STUDY ON SMEs

Eskisehir Osmangazi University, Faculty of Economics and Administrative Sciences, Meselik Kampus, 26480 Eskisehir, Turkey

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RACHNA KUMAR

Alliant School of Management, Alliant International University, San Diego, CA92131, USA

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HALIL SEMIH KIMZAN

Eskisehir Osmangazi University, Faculty of Economics and Administrative Sciences, Meselik Kampus, 26480 Eskisehir, Turkey

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, and

HANIFE SERT

Eskisehir Osmangazi University, Social Sciences Institute, Meselik Kampus, 26480 Eskisehir, Turkey

MA Student (Marketing).

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https://doi.org/10.1142/S1363919611003647Cited by:32 (Source: Crossref)

Abstract

The purpose of this study is to examine the effects of factors of environmental uncertainty on the innovativeness of small and medium enterprises (SMEs). Innovativeness is widely accepted as an important characteristic for firm competitiveness and it has been studied by both researchers as well as business managers. Environmental uncertainty is a measure of the complexity of changing external forces faced by an organisation and it crucially impacts the responses of organisations in order to stay competitive. Based on approaches in existing literature, this study conceptualises environmental uncertainty comprised three separate dimensions — competitive intensity, market/demand turbulence, technological turbulence. Data for the study were collected from 156 SMEs in Turkey. SMEs are regarded as an important ingredient in the economic growth of nations and especially so in developing nations such as Turkey. The findings of the study reveal that market/demand turbulence and technological turbulence have a positive effect on the innovativeness of SMEs. Interestingly and contrary to popular belief, competitive intensity was not found to have significant effect on an SME's innovativeness. The implication of the results from this research is that the degree of organisational innovativeness for SMEs tends to increase and therefore should be supported in environments with greater technological and market/demand turbulence. This research makes an important contribution to the developing body of innovation literature and provides directions for managers and researchers in influencing innovativeness of firms.

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