RADICALITY OF INNOVATION: PERCEPTIONS OF ORGANIZATIONAL MEMBERS
Abstract
Evaluations of “radicality” of innovations are mostly related to final products and services, however, examination of innovative ideas earlier on has an important implications for future innovations. Organisational members make decisions on whether or not to propose innovative ideas to the agenda. These decisions are often based on their personal judgements and perceptions. In this paper, a categorisation of innovative ideas by low, medium and high degree of radicality is proposed. The objective is to, on one hand, demonstrate the correctness of the categorisation proposed and, on the other hand, retrieve insights on how the level of radicality of products is conceived by practitioners. The results of a quasi-experimental investigation report that radicality of innovation relates to a degree of change in products. Based on perceptions of practitioners, with an increase in degree of radicality of innovative ideas, the value for rewards enhances.
