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BMC DATA—A HOLISTIC TOOL FOR MEASURING THE MATURITY OF DATA INTEGRATION INTO THE BUSINESS MODEL

Leipzig University of Applied Science, Faculty of Business Administration and Industrial Engineering, Gustav-Freytag-Straße 42a, 04277 Leipzig, Germany

E-mail Address: sven.preusser@htwk-leipzig.de

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HOLGER MÜLLER

Leipzig University of Applied Science, Faculty of Business Administration and Industrial Engineering, Gustav-Freytag-Straße 42a, 04277 Leipzig, Germany

E-mail Address: holger.mueller.scm@htwk-leipzig.de

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https://doi.org/10.1142/S1363919622400114Cited by:0 (Source: Crossref)

This article is part of the issue:

Special Issue — Holistic Digitalisation: Strategy, Transformation, and Implementation
Guest Editors: Daniel Schallmo, Joe Tidd, Christopher A. Williams and Barbara Krumay

Abstract

Although the potentials of data analyses appear promising, companies often fail to develop specific ideas und successfully implement complex data analyses. In this paper, we present BMC Data, a novel, stand-alone tool for the comprehensive assessment of the maturity of a company’s business model in terms of data integration. To obtain a holistic view of all facets of a business model, this analysis reflects on all relevant dimensions of data integration. We tested the functionality of BMC Data in a survey aimed at managing directors and persons at management level (sample size $n$ = 158) within a wide range of company sizes and branches. The evaluation shows that BMC Data is suitable for supporting companies in analysing and reflecting on their business model.

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Vol. 26, No. 03

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Published: 19 August 2022

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This is an Open Access article published by World Scientific Publishing Company. It is distributed under the terms of the Creative Commons Attribution 4.0 (CC BY) License which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

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BMC DATA—A HOLISTIC TOOL FOR MEASURING THE MATURITY OF DATA INTEGRATION INTO THE BUSINESS MODEL

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