Research on Cross-border E-commerce Logistics Mode in Countries Along the Belt and Road

The logistics mode selection has always been one of the main problems that plagued the cross-border e-commerce industry. Among the existing modes, the overseas warehouse is recognized as an ideal cross-border e-commerce logistics mode, but there are few studies on whether they are suitable for establishing overseas warehouses for specific countries and regions. This paper studies the countries along the “Belt and Road” for this issue. Firstly, the potential export scale of China’s cross-border e-commerce to countries is analyzed by constructing the evaluation index system and the CRITIC method. Then the logistics performance index is used to measure the logistics capability level of each country. And then, the K-means clustering method is used to conduct a cluster analysis on the “Belt and Road” countries from the above two aspects. Finally, the cross-border e-commerce logistics mode tactics are proposed; that is, based on regional division, we can select the first and second-class countries to set up overseas warehouses and radiate other countries in the region through international express and other logistics modes.