Study on Driving Forces and Influencing Factors of Sustainable Development of Rural Tourism in Qinghai Province

Rural tourism plays an important role in rural revitalization. Revealing the driving force of rural tourism development is the key to realizing the sustainable development of rural tourism and the hot spot of tourism and rural revitalization research. Using principal component analysis (PCA) and grey relational analysis (GRA), this paper takes 33 national key rural tourism villages in Qinghai as the research object to explore the driving forces and influencing factors of the sustainable development of rural tourism in Qinghai Tibet Plateau. The results show that: (1) The driving forces for the sustainable development of rural tourism in Qinghai Province mainly include rural service quality, ecological environment, and economy. (2) Rural service quality is driven by water, electricity, heating, and communication facilities, the ecological environment is driven by the improvement of village appearance and environment, and economic driving is driven by the per capita disposable income of towns and villages. (3) In the future, we must continue to strengthen rural infrastructure building, enhance the appearance and environment of villages, and raise the per capita disposable income level of rural cities. We will focus on developing villagers’ skills, improving lodging and catering operation standards, increasing the number of tourist reception points and urbanization rate, and raising villagers’ awareness of environmental and ecological protection, water conservation, grassland conservation, and other issues. We hope that this will promote the sustainable development of rural tourism in Qinghai Province.