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IT IMPLEMENTATION: LESSONS FROM GRAND MERCURE ROXY HOTEL
https://doi.org/10.1142/9789814417839_0011Cited by:0 (Source: Crossref)
Abstract:
The following sections are included:
BACKGROUND
OPPORTUNITIES AND CHALLENGES
Reaching Out to Customers
Improving Guest Experience
Online Strategy
IT Decision
IT Implementation
IT Value Realisation
Guest Experience Strategy
IT Decision
IT Implementation
IT Value Realisation
CONCLUSION
