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Department of Tourism Management, Henan Vocational College of Agriculture, Zhengzhou 451450, P. R. China

E-mail Address: zhang_xiangrong@outlook.com

and

Xueying Wang

https://orcid.org/0009-0001-1451-0779

School of Digital Business and Management, West Yunnan University of Applied Science, Dali 671000, P. R. China

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https://doi.org/10.1142/S1469026824500275Cited by:0 (Source: Crossref)

Abstract

With the rapid growth of the rural tourism industry, traditional tourism recommendation technologies can no longer meet the necessary requirements. To address the issue of rural tourist attraction recommendations, a rural tourist attraction recommendation model is constructed based on a multi-feature fusion graph neural network. First, construct a feature map based on the relationship between tourists’ preferences and tourist attractions, and incorporate the attention mechanism to enhance the model’s learning capabilities. Second, utilize a two-part graph model to extract positive and negative preference features of tourists, and a conversation graph model to extract tourists’ transfer preference features. Finally, various features are utilized to generate suggested content by computing scores for tourists’ travel preferences. To address the problem of recommending tourist groups, suitable features for random group matching are collected and the cosine function is employed to identify users with similar random group features. Finally, the multi-features are merged, and the tourists’ interest preferences are scored to arrive at content recommendations. In the experiment on individualized attraction recommendations, data from the Chengdu area were used to test the proposed model. The accuracy of the model’s recommendations was 0.822 for five recommendations which outperformed the other models. In the experiment for group-based attraction recommendations, this experiment tested the Chengdu dataset. The proposed model achieved the highest accuracy of 0.972 when the group size was 70, outperforming the other two models. Additionally, with regards to different numbers of recommendations, the proposed model’s accuracy was 0.5241, which was the best performance among the three models when the number of recommendations was set to five. The proposed recommendation model performs optimally in suggesting tourist attractions and meets the needs of rural tourism. The research content provides crucial technical references for tourist traveling and rural tourism development.

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