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Chapter 1: Customers at the center stage
https://doi.org/10.1142/9781786345370_0001Cited by:0 (Source: Crossref)
Abstract:
The following sections are included:
Introduction
Opening and closing the solution space
Customer integration along the different NPD phases
Customer integration for service innovation
Types of customers
The strategic cornerstones of customer integration
Customer orientation
Manufacturer active paradigm (MAP) and customer active paradigm (CAP)
The four basic strategic approaches of customer integration
