World Scientific
Skip main navigation

Cookies Notification

We use cookies on this site to enhance your user experience. By continuing to browse the site, you consent to the use of our cookies. Learn More
×

System Upgrade on Tue, May 28th, 2024 at 2am (EDT)

Existing users will be able to log into the site and access content. However, E-commerce and registration of new users may not be available for up to 12 hours.
For online purchase, please visit us again. Contact us at customercare@wspc.com for any enquiries.

Chapter 1: Customers at the center stage

      https://doi.org/10.1142/9781786345370_0001Cited by:0 (Source: Crossref)
      Abstract:

      The following sections are included:

      • Introduction

      • Opening and closing the solution space

      • Customer integration along the different NPD phases

      • Customer integration for service innovation

      • Types of customers

      • The strategic cornerstones of customer integration

        • Customer orientation

        • Manufacturer active paradigm (MAP) and customer active paradigm (CAP)

        • The four basic strategic approaches of customer integration