World Scientific
Skip main navigation

Cookies Notification

We use cookies on this site to enhance your user experience. By continuing to browse the site, you consent to the use of our cookies. Learn More
×

System Upgrade on Tue, May 28th, 2024 at 2am (EDT)

Existing users will be able to log into the site and access content. However, E-commerce and registration of new users may not be available for up to 12 hours.
For online purchase, please visit us again. Contact us at customercare@wspc.com for any enquiries.
No Access

Lecture 3: What Do Customers Want?

      https://doi.org/10.1142/9789811264092_0004Cited by:0 (Source: Crossref)
      Previous
      Next
      Abstract:

      More than 90% of customers say they would stop purchasing from a company after three or fewer poor service experiences [1]. This mind-boggling number is the reason why the number one question every company should ask is “What do customers want?”…