Running Coupling in Strong Gauge Theories via the Lattice
New strongly-interacting gauge theories are possible Beyond Standard Model candidates. It is essential to determine if a given non-abelian gauge theory is QCD-like or conformal. One way is to calculate the running of the renormalized gauge coupling. We describe a method to do this using Wilson loop ratios measured in lattice simulations. We demonstrate this in SU(3) pure gauge theory and show initial results for dynamical fermions in the fundamental representation.