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The Export Decision and the Cognitive Limitation of the Managers
Preview AbstractThe object of this research is to present a theoretical model about the process of management perception of the factors which intervene in the export decision (strategic interest and accessibility to overseas markets). With that aim, the phases which constitute the perception process are identified — the selection of stimuli and interpretation — and the associated bias. Specifically, we identify two: bias by omission and bias by imprecise meaning. The use of different sources of information as well as the influence of the network of relations of the management allows us to investigate thoroughly the filters through which the informative stimuli pass which converge in the decision to export.