In this paper, we consider the nonlinear cauchy problem
{𝜗ρ+(−Δ)𝜃2𝜗=λȷ1−α0/ρe𝜗+μȷ1−α0/ρ|𝜗|p−1𝜗,x∈ℝN,ρ>0,𝜗(x,0)=𝜗0(x),x∈ℝN,
where Jα0/ρf(x):=−1Γ(α)∫ρ0f(s)(ρ−s)1−αds and 0<𝜃≤2,0<α<1. We will study the equation for λ=μ=1. We demonstrate the local existence and uniqueness of the solution to this problem by the Banach fixed-point principle. Then, it is shown that local solutions experience blow-up. Finally, we present the blow-up rate when 𝜃=2.