Combustion synthesis has emerged as a facile and economically viable technique for the preparation of advanced ceramics, catalysts and nanomaterials. This paper is the report of the investigations carried out on the synthesis of titania–rare-earth mixed oxide pigments: TiCe1-xPrxO4-δ by the solution combustion method and their characterization by X-ray powder diffraction, transmission electron microscopy, reflectance spectral data, thermal analysis and surface area measurements. The synthesized nanopigments exhibit yellow to brick red color with the increase of praseodymium content. The dominant reflectance of these pigments lies above a wavelength of 600 nm. These pigments are found to be promising candidates as ecological pigments because of their high reflectance, lightness and intense coloration.