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  • articleNo Access

    BOUNDARIES BETWEEN ANCIENT CULTURES: ORIGINS AND PERSISTENCE

    In a recent work on the wave of advance of a beneficial technology and associated hitchhiking of cultural and biological traits, we simulated the advance of neolithic agriculture into Europe. That model embraced geographical variation of land fertility and human mobility, conversion of indigenous mesolithic hunter-gatherers to agriculture, and competition between invading farmers and indigenous converts. A key result is a sharp cultural boundary across which the agriculturalists' heritage changes from that of the invading population to that of the converts. Here we present an analytical study of the cultural boundary for some simple cases. We show that the width of the boundary is determined by human mobility and the strength of competition. Simulations for the full model give essentially the same result. The finite width facilitates irreversible gene flow between the populations, so over time genetic differences appear as gradients while e.g. linguistic barriers may remain sharp. We also examine the various assumptions of the model relating to purposeful versus. random movement of peoples and the competition between cultures, demonstrating its richness and flexibility.

  • articleNo Access

    LOCAL EXTINCTIONS, CONNECTEDNESS, AND CULTURAL EVOLUTION IN STRUCTURED POPULATIONS

    Population geneticists have shown that the effects of local extinction and recolonization on selectively neutral genetic diversity are sensitive to the number of individuals that migrate between groups. Here, we employ a spatially explicit metapopulation model to investigate the extent to which the effects of local extinction on selectively neutral cultural diversity and change are sensitive to intergroup cultural transmission — the rate at which cultural variants are transmitted between groups. Our results show that the level of intergroup cultural transmission as well as the topology of the social network that mediates cultural transmission between groups influence the way in which local extinctions affect total diversity, group differentiation, and the rate at which copy errors accumulate in structured populations. The results are discussed in the context of the archaeological record of Middle and Upper Paleolithic societies.

  • articleNo Access

    THE IMPORTANCE OF SPACE IN MODELS OF SOCIAL LEARNING, CULTURAL EVOLUTION AND NICHE CONSTRUCTION

    This article focusses on the importance of space in mathematical models of cultural evolution, cooperation, niche construction and social learning. We discuss the benefits of including spacial effects in these evolutionary models and illustrate how the inclusion of space has changed accepted and long-standing results. We also briefly discuss the spatial dynamics of these systems and suggest future directions for research investigating spatial evolution.

  • articleNo Access

    THE RELATIONSHIP BETWEEN TRADITIONAL AUTHORITIES AND DECENTRALIZED STRUCTURES IN GHANA: CONFLICTING ROLES OR A STRUGGLE FOR POWER AND LEGITIMACY

    This paper uses the Wenchi District as a case study to generate a nuanced understanding of the interactive process between decentralized government structures and traditional authority in the context of Ghana's highly touted democratic achievements within the African continent. Qualitative methods involving focus group discussions of 159 males and 98 females aged between 18 to 72 years in 8 communities were used to facilitate insightful discussions and reflections. The focus group discussions (FGDs) were complemented with key informant interviews (n = 8) and direct observations. Using grounded theory, the results reveal that the interaction between traditional authorities and government decentralized institutions within Ghana's emerging democracy are characterized by competition for power and legitimacy. This has led to mistrust and the inability to take advantage of the potentially synergistic effects between the two systems of local governance for accelerated development. Furthermore, the findings reveal that a predominant culture of fear of authority within different hierarchical levels, is stifling genuine participation, further reinforcing a lack of accountability by authorities from both sides. We conclude that if decentralization policies are to be effective in Ghana, it may be imperative for government to strive for more open governance processes that are capable of blending the traditional systems with the emerging democratic dispensation depending on the context.

  • chapterNo Access

    Chapter 2: Frameworks for Socially Responsible Marketing and Ethical Communication

    This chapter explores the concepts of ethics, morals and social responsibility from organisational and societal perspectives covering both marketing that is focused on profit and marketing focused on bringing about social benefit. It discusses the meanings of social responsibility from different paradigmatic viewpoints and highlights the advantages and limitations of particular approaches. The chapter also considers some aspects of legal and regulatory frameworks and the potential for the development of codes of conduct for socially responsible for-profit marketing and social marketing. The discussion is positioned in a global context and is grounded by intercultural considerations and the diversity of ethical perspectives and norms across cultures.

  • chapterNo Access

    Chapter 8: Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities

    People of Culturally and Linguistically Diverse (CALD) backgrounds, representing around 28 per cent of Australians and hundreds of ethnic backgrounds and language groups, are often overlooked or under-considered in health communication campaigns. This diversity presents challenges for those wishing to successfully communicate health messages, particularly given the fragmenting communications landscape. The COVID-19 pandemic has brought to light many of these challenges and the, often, limited consideration given to CALD communities in communicating urgent health messages. This chapter reviews the Victorian government’s innovative CALD Youth Content Campaign which engaged social media influencers to communicate COVID-19 messages through channels not ordinarily accessible to government communication teams. From this case study, we draw insights for future health campaigns aimed at diverse audiences.