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Sociocultural development and international relation are virtually incessant interconnectivities at different levels of human society which lead to the creation of different civilizations and its interactions. Therefore, the so-called “PAH-BRI” is believed to be a possible new form of socioeconomic cooperation. If so, the current trade disputes and future Sino-American relationship could be reconstructed effectively within the “‘$f$-shaped’ PAH-BRI” formula. Furthermore, entering the “#3.0”, it is expected that any form of the “PAH-BRI”-like projects is not easy for any single power or its bloc to manipulate mainly for its own interests, ethno-centrism and egoism. Any promising arrangement between any two parties should always leave a room for the third party to come or to drop out.

In October 2016, a photo went viral in which Chinese executives of the Korean corporation Samsung were kowtowing at a sales meeting in Heibei Province. The picture created a scandal; online bloggers claimed South Korean executives “forced” their Chinese counterparts to kowtow to apologize for product failure with one of their products, the Samsung Galaxy Note 7. Kowtowing has different meanings in China and in Korea and debate on the meaning of bowing arose. The case discusses the scandal and encourages students to reflect on cultural differences and their effects on business practices.