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This paper presents circuit-based approaches to SIMPL Systems (SIMulation Possible, but Laborious Systems), which could be regarded as a "public-key" version of Physical Unclonable Functions. The use of these systems can help us to avoid some of the potential vulnerabilities of conventional cryptography, such as its dependency on secret binary keys. Two specially designed circuits for SIMPL systems are discussed: "skew" memories and massively parallel analog processor arrays known as Cellular Nonlinear Networks. We argue that these circuits are able to serve as SIMPL systems in practice, and discuss their security against numerical and physical attacks.
Businesses are on a perpetual quest to increase purchase intention to increase product sales. Currently, this study is also an effort in a similar context where consumers’ perception of product assortment, internet of things, order fulfillment, green packaging, and green design are comprehended. Besides, the research entails understating the assistance given to the customers for product purchases, followed by the signaling effect of these factors on the brand’s shopping assistance. The impact of shopping assistance is empirically analyzed on purchase intention to grasp the phenomena. Data were gathered using an online survey form, and analysis was done using PLS-SEM. The empirical testing suggests that product assortment, internet of things, order fulfillment, green packaging, and green design on shopping assistance support purchase intention. The result also confirms meditation of shopping assistance in the proposed model.