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Bestsellers

Intelligent Automation: Welcome to the World of Hyperautomation
Intelligent Automation: Welcome to the World of Hyperautomation

by Pascal Bornet, Ian Barkin and Jochen Wirtz
Marketing for Competitiveness: Asia to The World
Marketing for Competitiveness: Asia to The World

In the Age of Digital Consumers
by Philip Kotler, Hermawan Kartajaya and Den Huan Hooi
Managing Supply Chain Operations
Managing Supply Chain Operations

by Lei Lei, Leonardo DeCandia, Rosa Oppenheim and Yao Zhao

 

  • articleNo Access

    MY IDEA IS OUR IDEA! SUPPORTING USER-DRIVEN INNOVATION ACTIVITIES IN CROWDSOURCING COMMUNITIES

    There is a growing stream of research unraveling individual motivations to participate in idea crowdsourcing and online user communities. While the current research has largely focused on individual user characteristics and overlooked the features of surrounding communities, our research turns the focus onto the actual community where knowledge is shared and created. We investigate the relationships between perceived support from a crowdsourcing community, and the users' intentions to share knowledge. Our research is based on a survey of 241 Chinese users of IdeasProject and shows that (1) for community trust, trust in the hosting firm has a significant effect on knowledge-sharing intentions, while collaborative norms do not; (2) for community support, both technology-based support and knowledge-based support have an effect on knowledge-sharing intentions. From a community management viewpoint, our results demonstrate the importance of providing continued support for knowledge integration, such as more opportunities for user-to-user interaction and features for providing constructive feedback.

  • articleOpen Access

    PERCEPTIONS AND VIABILITY OF ISLAMIC WEALTH MANAGEMENT AMONG STAFF AT THE ISLAMIC UNIVERSITY IN UGANDA, KAMPALA CAMPUS, KIBULI KAMPALA (IUIU-KC)

    This study investigates the role of attitudes, behavioral beliefs, and normative beliefs in shaping the intention to adopt Islamic Wealth Management (IWM) among staff at the Islamic University in Uganda, Kampala Campus (IUIU-KC). Given the varied perceptions surrounding IWM understanding these influencing factors is crucial for its viability among stakeholders. By employing a qualitative exploratory approach, data were collected through interviews with purposively selected academicians from the Faculty of Management Studies. Thematic analysis revealed that positive attitudes, supportive behavioral beliefs, and favorable normative beliefs significantly encourage IWM adoption. The findings imply that fostering these positive perceptions can enhance IWM integration within educational and financial institutions. By understanding these key drivers, policymakers, educators, and financial institutions can develop targeted strategies to promote IWM adoption. This approach not only aids stakeholder engagement and curriculum refinement in Higher Education Institutions (HEIs) but also supports informed policy-making, advancing the broader acceptance and integration of IWM in Uganda and similar contexts. Further still IWM may be an option toward achieving the 17 UN Sustainable Development Goals if implemented.

  • chapterNo Access

    Chapter 2: Frameworks for Socially Responsible Marketing and Ethical Communication

    This chapter explores the concepts of ethics, morals and social responsibility from organisational and societal perspectives covering both marketing that is focused on profit and marketing focused on bringing about social benefit. It discusses the meanings of social responsibility from different paradigmatic viewpoints and highlights the advantages and limitations of particular approaches. The chapter also considers some aspects of legal and regulatory frameworks and the potential for the development of codes of conduct for socially responsible for-profit marketing and social marketing. The discussion is positioned in a global context and is grounded by intercultural considerations and the diversity of ethical perspectives and norms across cultures.