The Cr3+-activated phosphor can emit far-red light under the excitation of an external light source, mainly due to the transition of the outermost electrons of Cr3+ from the 2E level to the 4A2 level in a strong crystal field environment. A novel far-red Li2TiO3: Cr3+ phosphor was prepared by the solid-state method. Under the excitation of 356nm, the Li2TiO3: Cr3+ phosphors emit intense far-red light in 600–850nm with a central wavelength of 732nm. The emission band of all samples was matched with the absorption bands of phytochrome PFR. The experimental data and theoretical calculation confirmed that Cr3+ is surrounded by a strong crystal field environment. The effect of Cr3+ doping concentration on the luminescence intensity was analyzed. These research works demonstrate that far-red Li2TiO3: Cr3+ phosphors have potential applications in plant growth lights.