Narrow Results

The aim of this research is to explore the use and possibilities of crowdsourcing, particularly from the innovation perspective of business-to-business (B2B) companies, and to create a more comprehensive picture of the opportunities offered by crowdsourcing platforms and crowdsourcing for companies that operate in industrial B2B markets and develop products for other companies. We observed and analysed crowdsourcing platforms which had been utilised for B2B product crowdsourcing especially in support of the innovation process. We also identified and analysed examples of B2B cases and found ample evidence of B2B product crowdsourcing in innovation. We discovered evidence of the use of crowdsourcing platforms in the development of B2B innovations in all three innovation process phases: Front-end, product development, and commercialisation. We concluded that the role of the social media was fairly essential in all the B2B crowdsourcing examples found.