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      Shire Championing the Cause for Patients with Rare Diseases.

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    • articleNo Access

      FEW SELF-INVOLVED AGENTS AMONG BOUNDED CONFIDENCE AGENTS CAN CHANGE NORMS

      Social issues are generally discussed by highly-involved and less-involved people to build social norms defining what has to be thought and done about them. As self-involved agents share different attitude dynamics to other agents [Wood, W., Pool, G., Leck, K. and Purvis, D., Self-definition, defensive processing, and influence: The normative impact of majority and minority groups, J. Pers. Soc. Psychol. (1996) 1181–1193], we study the emergence and evolution of norms through an individual-based model involving these two types of agents. The dynamics of self-involved agents is drawn from [Huet, S. and Deffuant, G., Openness leads to opinion stability and narrowness to volatility, Adv. Complex Syst.13 (2010) 405–423], and the dynamics of others, from [Deffuant, G., Neau, D., Amblard, F. and Weisbuch, G., Mixing beliefs among interacting agents, Adv. Complex Syst.3 (2001) 87–98]. The attitude of an agent is represented as a segment on a continuous attitudinal space. Two agents are close if their attitude segments share sufficient overlap. Our agents discuss two different issues, one of which, called main issue, is more important for the self-involved agents than the other, called secondary issue. Self-involved agents are attracted to both issues if they are close to the main issue, but shift away from their peer’s opinion if they are only close on the secondary issue. Differently, non-self-involved agents are attracted by other agents when they are close on both the main and secondary issues. We observe the emergence of various types of extreme minor clusters. In one or different groups of attitudes, they can lead to an already-built moderate norm or a norm polarized on secondary and/or main issues. They can also push disagreeing agents gathered in different groups to a global moderate consensus.

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      Chapter 23: Issues of Involving the Potential of Environmental Marketing in Regional Development

      The chapter examines the initiatives manifested in Russia for the sustainable development of the economy of the regions. The awareness of the importance of this direction for the transformation of the regional socio-economic system is emphasized. Conclusions are drawn about the need to involve the potential of environmental marketing in the issues of the socio-ecological and economic agenda. One of the significant tasks of environmental marketing in the positive transformation of the regional economy is the involvement of the population in the sustainable development agenda.