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The New Silk Road: China Meets Europe in the Baltic Sea Region cover
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The "Belt and Road" initiative announced by Chinese President Xi Jinping in 2013 aims at reviving the ancient trade routes connecting China to Europe and Africa: the "21st Century Maritime Silk Road" and the inland "Silk Road Economic Belt". Both maritime and land routes of the New Silk Road meet Europe in the Baltics — a region accounting for some 150 million inhabitants representing 30% of the total EU population. The maritime route enters Europe through the Mediterranean Sea before reaching the largest European seaports of the North Sea and the Baltic Sea up to Saint Petersburg in Russia. The land route starting from West China crosses Central Asia, Russia and Belarus before reaching the shores of the Baltic Sea.

This book focuses on the business and economic dimensions of China's initiative: Chinese government objective and policies, the strategies of Chinese and foreign firms along the Silk Road, trade and investment between China and Nordic-Baltic countries, the Eurasia Land Bridge corridors and logistics, the impact of the New Silk Road on the economies of Central Asia, new institutions financing the "Belt and Road", cross-cultural challenges and Sino-foreign joint ventures along the New Silk Road. The direct impact of China's initiative on economic sectors such as logistics services; the shipping, port management and maritime industry; construction and high-speed train; energy and engineering; and e-commerce, information technology and tourism will be assessed.

Readers will be provided with an in-depth analysis of the opportunities and challenges for companies and regions along the New Silk Road as well as 17 short case studies focusing on China-led projects currently developed along the "Belt and Road" and 15 maps of the New Silk Road, the Baltic Sea Region and Central Asia to help in understanding China's vision and strategic moves.


Contents:
  • Foreword (Pascal Lamy)
  • Preface
  • Acknowledgment
  • Authors and Contributors
  • About the Editor
  • List of Cases, Figures, Maps, and Tables
  • Acronyms
  • Introduction
  • China Meets Europe by the Baltic Sea (Jean-Paul Larçon and Geneviève Barré)
  • China's "Belt and Road" and Business Perspectives (Li Donghong and Tang Lingling)
  • The Baltic Sea Region and China: Economic Environment and Strategy of the Firms (Jean-Paul Larçon and Rold Jens Brunstad)
  • Nordic-Baltic Countries and China: Trends in Trade and Investment (Jonė Kalendienė, Violeta Pukelienė and Mindaugas Dapkus)
  • Logistics along the "New Silk Road": The East-West Transport Corridor in the Baltics (Algirdas Šakalys)
  • Central Asia, Global Value Chains and China's "Silk Road Economic Belt" Initiative (Richard Pomfret)
  • Financing China's "Belt and Road" Initiative (Shi Jianxun)
  • Managing Talents in the Silk Road Cross-Cultural Environment (Zhao Yixuan and Zhao Shuming)
  • Special Contribution: Russian Multinational Enterprises and Chinese "Belt and Road" Initiative (Andrei Panibratov)
  • Special Contribution: Alliances and Joint Ventures along the "New Silk Road" (Pierre Dussauge)
  • Conclusion: Striving for Achievement (Jean-Paul Larçon)
  • Postface: The "Belt and Road" Initiative as the Bridge between China and Europe (Liu Zuokui)
  • Bibliography
  • Index

Readership: This book is for managers, policy makers, academics and graduate students interested by the economic and business dimensions of China's "Silk Road Economic Belt" initiative.