"Supply Chain 5.0: The Next Generation of Business Success through Customer Centricity, Sustainability & Human Rights and Digitalization" unveils a transformative era in supply chain management, presenting a groundbreaking business model that integrates three pivotal elements: Customer Centricity, Sustainability & Human Rights, and the interplay of Advanced Digitalization. This insightful book guides businesses through the evolving landscape, showcasing how they can synchronize these elements to revolutionize their operations and unlock unparalleled value, ensuring future success. As consumer expectations shift and the world demands responsible practices, embracing the new generation of Supply Chain isn't just an option — it's the only way for organizations to thrive and shape a profitable and sustainable future.
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Contents:
- About the Book
- Preface
- Introduction
- The Path to Supply Chain Excellence: Embracing the Customer-Centric Paradigm:
- Embracing a Customer-Centric Approach: How Supply Chains Can Evolve
- Navigating the Ethical Landscape Beyond Profit:
- Making Sustainability and Human Rights Hygiene Factors in the Supply Chain
- Revolutionizing Supply Chains: Advanced Digitalization:
- Advanced Digitalization — The 3rd Critical Element of Supply Chain 5.0:
- Digitalization of Procurement: Strategies to Optimize Business
- A Major Shift: AI and Blockchain Redefine the Supply Chain
- Metaverse — An Emerging Concept and Technology in Supply Chain Management
- Innovating the Health System: A Look into the Future of Healthcare Supply Chains
- Cold Supply Chain — The Future of Logistics and Supply Chain
- Harnessing the Power of Resilience to Create an Agile Supply Chain
- Digital Defense: Protecting Supply Chains in the Cyber Age
- Afterword
- Index
- About the Authors
Readership: Supply chain professionals, consultation companies, business leaders, CEOs, supply chain leaders, policy makers, government institutions; confederations of industries, supply chain organizations, logistics providers, technology companies related to supply chain, supply chain solution providers, supply chain software industry universities, business schools, students.
"A comprehensive book that defines a new era of business, embracing customer-centricity, sustainability, and human rights to balance the digitalization of rapid supply chains. A must-read for forward-thinking businesses looking to thrive in the ever-evolving landscape of global commerce."
Anthony Higham
CEO of SERB Pharmaceuticals
"Novel and thought-provoking ideas about Supply Chain 5.0. The authors have pooled in decades of hands-on experience in customer-centric supply chains. Pushing the boundaries of traditional thinking they introduce the new frontier in procurement and supply chain with a lot of real-life examples. If you are looking to challenge your thinking, this is your book"
Alex Dolya
MD and Partner at BCG, Head of Operations Practice in Asia Pacific
"The book is an essential read to anyone overseeing supply chains and leading operations into the next decades. It provides a clear vision and trajectory of what a future supply chain should look like, not only for a competitive advantage, but also for sustainability, social responsibility and human rights."
Yao ZHAO
Professor in Supply Chain Management
Rutgers Business School
"I believe that this book is essential reading for anyone overseeing supply chains... This book serves as a reminder of the importance of learning from past events, keeping abreast of changes and Global trends, benchmarking against related and unrelated Industries and then implementing competitive advantages."
Anton Herbig
Former SVP Consumer Healthcare Supply - GSK
Former Divisional VP - Abbott/EPD
Lead Consultant - Skarbek Associates
"This book is highly recommended for business leaders navigating the complexities of modern supply chain dynamics. With profound insights into customer-centricity, sustainability, and advanced digitalization, it offers valuable strategies and inspiration for success in the ever-evolving supply chain landscape. It is an invaluable resource for businesses aiming to stay ahead and thrive in the industry."
Kevin SHANG
Joseph J. Ruvane, Jr. Distinguished Professor
Duke University
"The authors adeptly capture Supply Chain 5.0's essence, emphasizing customer-centricity, sustainability, human rights, and advanced digitalization. With thorough exploration of these pillars, the book sheds light on the transformative shift in supply chain management. Its practicality shines through with real-world examples, equipping professionals with actionable insights. Additionally, the book delves into emerging technologies like AI, blockchain, and the metaverse, offering a roadmap for leveraging advanced digitalization in supply chain strategies."
Chung-Piaw TEO
Executive Director
Institute of Operations Research and Analytics

Prateek Jain is a highly experienced consultant with over 25 years in the business world. He has a strong track record of success at companies such as GSK and Unilever, where he served as a brand builder, supply chain expert, and contract manufacturer. As one of the few Master Trainers for Lean Six Sigma at GSK, Prateek has delivered numerous business improvement projects and coached and certified numerous Master Black Belts and Black Belts in Lean Sigma.
In addition to his corporate experience, Prateek has also made significant contributions to the business community through his leadership roles. He served as the Chairman of the European Chamber of Commerce in Singapore for ASEAN in 2019, working to expand trade and commerce between European businesses and governmental organizations in Singapore. Prateek's inspirational speeches at various conferences and events have inspired professionals to adopt modern business practices. Some of these speeches were been given at institutions such as the Singapore Council for Safety and Health, the Singapore Badminton Association, and the National University of Singapore.
Prateek's expertise in brand creation and supply chain management has helped him achieve impressive results in his roles. As Commercial Head, he was responsible for expanding the reach of the Nutrition and H&W Business into 3X footprint in additional countries (12 to 34), launching 10+ consumer-centric innovations, and doubled the P&L in three years. His brand building and expansion strategies also enabled the company to gain market share in major markets for five straight quarters, solidifying the brand's position in the market.
Prateek has also made significant contributions to supply chain management, co-designing the Core Commercial Cycle which serves as the foundation for management reviews at multiple companies via S&OP, and developing methods such as "Flexible Repeat Schedules" to optimize production operations and reduce costs.
Prateek is experienced in guiding any company looking to improve its operations and reach next stage of growth. He brings a wealth of experience and knowledge in commercial and supply chain nuances and has a strong background in the pharmaceutical and FMCG industries.
To know more about Prateek's works, please visit on www.evolvewithusnow.com.

Dr Mabel C Chou is Associate Professor at the Department of Analytics and Operations at National University of Singapore (NUS) Business School and the Institute of Operations Research and Analytics (IORA) at NUS. She received the BSc degree in Mathematics from National Taiwan University, and MSc degree in Mathematics and PhD degree in Industrial Engineering and Management Sciences from Northwestern University, USA. She was awarded Department Outstanding Educator Award (NUS) in 2006, and Faculty Outstanding Educator Award (NUS) in 2012.
Professor Chou's research focuses on production scheduling and supply chain analysis. She has published papers in top journals such as Operations Research, Management Science, Production and Operations Management, Math Programming, IEEE Transactions on Automatic Control, IEEE Transactions on Automation Science and Engineering, European Journal of Operational Research, Flexible Services and Manufacturing Journal, etc. Her current research interest is in the application of optimization tools and business analytics for engineering, service, and supply chain management problems. She was Area Editor for Computers and Operations Research, Associate Editor for Flexible Services and Manufacturing Journal, and the Committee Chair for the Pritsker Doctoral Dissertation Award of the Institute of Industrial Engineers. She currently serves as Associate Editor for Operations Research, Senior Editor for Production and Operations Management, and Associate Editor for Pacific Journal of Optimization.
Professor Chou has also consulted for companies such as GSK, Caterpillar, P&G, SIA Engineering Company, National University Hospital, Tan Tock Seng Hospital, Lenovo, Supreme Components International, Ocean Network Express (ONE), Unilever, SATS, etc., and conducted courses for 3M, the Logistics Institute – Asia Pacific, and the Singapore Institute of Manufacturing Technology.