Bayesian Persuasion

Matthew Gentzkow is the Landau Professor of Technology and the Economy at Stanford University. He studies applied microeconomics with a focus on media and technology industries. He received the 2014 John Bates Clark Medal, given by the American Economic Association to the American economist under the age of forty who has made the most significant contribution to economic thought and knowledge. He is a member of the National Academy of Sciences, a fellow of the American Academy of Arts and Sciences, a fellow of the Econometric Society, a senior fellow at the Stanford Institute for Economic Policy Research, and the Editor of American Economic Review: Insights. Other awards include the Calvó-Armengol International Prize, the John Von Neumann Award, the Alfred P Sloan Research Fellowship, grants from the National Science Foundation, National Institutes for Health, and Sloan Foundation, and a Faculty Excellence Award for teaching. He studied at Harvard University where he earned a bachelor's degree in 1997, a master's degree in 2002, and a PhD in 2004.

Emir Kamenica is the Richard O Ryan Professor of Economics at the University of Chicago Booth School of Business. He studies an eclectic set of topics in microeconomics with a focus on theoretical work in information design.

Professor Kamenica is a recipient of the 2013 Alfred P Sloan Research Fellowship. He was an editor of the Journal of Political Economy from 2016 until 2024. He holds an honorary doctorate from Shepherd University.

Professor Kamenica was born in Sarajevo, Bosnia and Herzegovina. He earned a PhD in Economics in 2006 and a bachelor's degree in applied mathematics in 2001, both from Harvard University. He joined the faculty at Chicago Booth in 2006.