Analytic Hierarchy Process and Fuzzy Assessment Method in the Application of the Risk Evaluation of Electronic Commerce

Due to the rapid development of the internet, there has been increased attention from researchers regarding the electronic commerce (e-commerce) risk and security issues. This paper utilizes the analytic hierarchy process combined with the fuzzy comprehensive evaluation method to analyze and evaluate e-commerce risk because it provides more reasonable and scientific findings than the traditional hierarchical analysis method to evaluate the e-commerce risk of enterprise M. Firstly, this paper establishes the risk evaluation index system of e-commerce. Secondly, the analytic hierarchy process and fuzzy comprehensive evaluation method was used to determine the weight of each security risk index and risk factors of fuzzy membership. Lastly, the safety risk assessment results were calculated and discussed. The results obtained demonstrated that enterprise M’s e-commerce system contains several weak links and thus further analysis for influence factors of e-commerce security risk should be conducted.