Humanity and Social Science

The following sections are included:

• Preface
• Committees of ICHSS2016
• Contents

The increasingly popular multimedia device greatly improves the teaching environment and enriches teaching resources. Therefore, an effective management mechanism is essential for facilitating equipment management. We researched and designed an effective online-to-offline (OTO) collaborative management mechanism utilizing the advantages of high mobility and immediacy of the mobile internet through QQ, WeChat and other software platforms. Consequently, we developed a specific management model for the effective and efficient management of multimedia devices.

Due to the rapid development of the internet, there has been increased attention from researchers regarding the electronic commerce (e-commerce) risk and security issues. This paper utilizes the analytic hierarchy process combined with the fuzzy comprehensive evaluation method to analyze and evaluate e-commerce risk because it provides more reasonable and scientific findings than the traditional hierarchical analysis method to evaluate the e-commerce risk of enterprise M. Firstly, this paper establishes the risk evaluation index system of e-commerce. Secondly, the analytic hierarchy process and fuzzy comprehensive evaluation method was used to determine the weight of each security risk index and risk factors of fuzzy membership. Lastly, the safety risk assessment results were calculated and discussed. The results obtained demonstrated that enterprise M’s e-commerce system contains several weak links and thus further analysis for influence factors of e-commerce security risk should be conducted.

Today, people are aware of the role of human resource management in the enterprise at the advent of the knowledge economy. It becomes particularly important and gets more and more attention by enterprise. However, at present, the system of human resource management of China is not perfect. There are many problems in the process of the selection of personnel, recruitment, training, motivation and other processes, resulting in the enterprise can not effectively select and retain qualified personnel. Now human resources management has become a hot topic of scholars and business discussion. This paper is based on the science perspective of game theory and discussing issues related to the game theory in the human resources management process of Chinese enterprises in detail. At the same time, this paper proposes appropriate countermeasures of Chinese enterprises based on current development, and raises an important guidance to our human resources management.

The key to the competition competitiveness of enterprises is an effective human resource management, attained through human resource development and investment management. In this paper, Qinzhouhuang Millet Co., Ltd. is used as an example to analyze the current human resource management system to identify existing problems. Several countermeasures are proposed to assist the development of effective human resource management in SMEs in the future.

In the wake of the rapid development of mobile internet, this paper studies the influence factors that affect the use of mobile information platform for small and medium enterprises (SMEs). Through the analysis of statistics based on 237 samples of SMEs questionnaire survey responses, we demonstrated that perceived usefulness and perceived ease of use have positive impacts on the adoption attitude towards mobile information platform, which in turn has a positive effect on usage intention. Therefore, subjective norms and the platform’s public image positively influence the SME’s usage intention.

The recent unethical behavior of large and medium enterprises have created a crisis of social mistrust, thus ethical leadership has gained increasing attention from researchers. There have been numerous discussions on the research of ethical leadership connotation, casual factors and results, etc. This paper discusses the positive adjustment effect that ethical leadership has on psychological security using traditionalism and LMX, hence providing a potential research direction for future works on ethical leadership.

As 3D printing technology advances, it not only meets the individual needs of human consumption but also provides a wider space for clothing design. This paper focuses on the advantages of 3D printing technology and describe its application in modern fashion design for the purpose of bringing more diverse design for the modern fashion design.

There are increasing numbers of leaders associated with narcissism, be it in academia, business or politics. Although narcissistic leaders have defining qualities such as being bold, innovative and visionary, their negative characteristics such as arrogance and lack of empathy for others are despised by others. This article reviews the relevant literature on narcissistic leadership, and explores the characteristics and influence of narcissistic leadership, and on this basis, provides directions for future works on narcissistic leadership.

With the advent of “Internet +” age, college students’ psychology is meeting more important changes than ever before. So how to improve the management level to the college students’ mental, build college students’ mental management mode to satisfy the needs of the times, strengthen college students’ psychological self-management ability and improve the psychological health level in the new period, these aspects become the important subjects to the college students’ ideological and political education work.

This paper investigated the impacts of job satisfaction and job stress on turnover intention of Vietnam’s nurses. Quantitative research methodology was applied to the study and a research tool was developed based on relevant literature reviews. A total of 400 questionnaires were distributed to Vietnamese nurses in two public hospitals in Quang Ninh province, Vietnam. The findings revealed that that job stress and extrinsic job satisfaction had the most significant influences on turnover intention. The results of the study may provide valuable insights for hospital managers, nurses and researchers on tackling the turnover intention issue among Vietnamese nurses.

Dwindling university student enrollment in higher education system is becoming an issue due to rapid fertility decline in Taiwan as shown by recent negative growth of college student enrollment since 2004. This study divided freshman enrollment around Taiwan into eight clusters by current ranking. In comparing historical student enrollment distribution data retrieved from Taiwan Ministry of Education with grouping system, This research made some predictions about the effects of the dwindling student candidate pool upon the enrollment distribution of upcoming school years. To cope with the issue, this research also provided current university managers with three management strategies to improve the situation.

The principle of teaching a person according to his or her aptitude is an important educational methodology that holds great potential. Based on the practice of modern apprenticeship, this paper proposes some specific methods for the implementation of this principle. Students are divided into two groups of classes based on their personality characteristics and trained using different methods. This educational system has been implemented in Sanya Aviation & Tourism College for three years and has achieved some success. The difficulties and problems encountered are further discussed.

The Information Security profession has successfully matured from a conception and project into a professional system in the past decade. However, higher education institutions still hold conservative opinions with regards to the field of Information Security. This paper analyses existing conditions of professional norms, course installation and talent demand, based on the status quo of the development of Information Security profession. Several suggestions are proposed to improve the construction of the Information Security profession such as massive open online course (MOOC), improvements in practical and theory teaching methods, development of a training base and organizing industry activities, etc.

To compare bilingual teaching efficiency of expository teaching method and PBLteaching method in Prosthodontics. Methods: 120 students were randomly divided into 2 groups (n=60), one was taught by expository teaching method and the other was taught by PBL teaching method. The t-test was used to deal with the final scores and chi-square test was used to deal with the questionnaires. Results: The average score of expository teaching group was 110.22±10.82, with statistical differences in the score of PBL teaching group, which was 121.88±13.12 (P<0.05). There was no significant difference in passing rate and learning interest between two groups (P>0.05). There were significant differences in excellent rate, comprehension degree, satisfaction degree and learning difficulty between two groups (P<0.05). Score of PBL group was higher than that of expository teaching group in clinical case analysis question, and had no significant difference in choice question and short answer question (P>0.05). Conclusion: Comparing with expository teaching method, although learning difficulty is higher, PBL teaching method is more efficiency. PBL teaching method deserves popularization in bilingual class of prosthodontics.

This paper researches on the development of interdisciplinary doctoral students. It proposes a specific training program and model for interdisciplinary doctoral students through the improvement of the international education curriculum of interdisciplinary doctoral students and the establishment of an inter-doctoral students’ education evaluation system. This reinforces international interdisciplinary collaboration and the reform of interdisciplinary doctoral education methods and curriculum.

This paper analyzes the allocation of teaching resources in higher vocational colleges using the theory of stakeholders. The analysis revealed that different stakeholders have both common interest goals and various individual interest goals in the integrated optimization of teaching resources in higher vocational colleges. The differences of interest goals result in the driving power differences for the integrated optimization of teaching resources. Consequently, the integrated optimization of teaching resources must take into account the driving power and interest goals of the stakeholders simultaneously.

This paper applies the modern apprenticeship in the teaching of higher vocational education to development highly-skilled talents that are required by enterprises. Firstly, Sanya Aviation and Tourism College and HNA Technik Co., Ltd. cooperated through the signing of a training contract. The college then constructs a teaching plan according to the enterprise’s needs. After graduating from the college, students are assigned certain positions during the internship to learn techniques and skills from qualified supervisors and becoming regular staff after the internship ends. The students are competent in their jobs despite having a shorter learning period than other methods. The training method of modern apprenticeship is suitable to the national industrial conditions in China. However, there are several problems regarding the implementation process and thus future work need to be done for the long-term implementation of modern apprenticeship.

This paper studies the effect of CBL learning on the residency training doctors of prosthodontics’ ability to make diagnosis and treatment plans. In a randomized controlled trial experiment, 62 resident doctors were divided into two groups, which were taught with CBL and traditional teaching method respectively, with an examination paper test and questionnaire survey distributed after the teaching session. The experiment data was analyzed with the t-test and chi-square test. The scores, diagnostic accuracy and rationality of treatment plan of the experimental group were higher than that of control group (P<0.05). The questionnaire showed that CBL mode was positively evaluated by students of experimental group, but at the same time, it also increased the burden of course learning. CBL teaching is advantageous to increase the diagnostic accuracy and rationality of treatment plan, and improve the students’ competency of case analysis. CBL method should be selectively applied in the teaching process and applied depending on specific situations. Meanwhile, its limitations need to be recognized, to avoid excessive burden on the students and consequently reducing the students’ interest in learning.

The National Vocational Student Skills Competition has become a significant institutional design and innovation in China’s vocational education progress and it is an important platform for the selection and training of skilled individuals. This paper analyzes the significance of skills competition based on civil engineering specialty group in vocational colleges, developed by Hydraulic and Architectural Engineering Department of Beijing Vocational College of Agriculture during the construction of the civil engineering specialty group. It is a win-win situation for both students and teachers as teachers can upgrade their professional competence and enhance their teaching qualities, and students can demonstrate their professional skills and strengthen their allround qualities. This platform provides a sound foundation for the nurturing of highly qualified and skilled individuals which can meet the demands of modern society.

An effective incentive mechanism can improve the efficiency of study and work. Despite the rapid development of network education, there are still several problems regarding the incentive mechanism. This paper firstly explains the concept of incentive and the classification of motivation. Secondly, the incentive mechanism in the four fields of enterprise management, sale, game design and social network platform is classified and analyzed. Lastly, possible methods of applying and implementing these incentive mechanisms in the network education are proposed.

This paper analyzes the existing psychological, interpersonal, moral and network entertainment problems of postgraduate students, using Guangdong University of Technology (GDUT) as an example. Several education countermeasures are proposed such as promoting the humanities; applying enterprise management methods and promoting self-restriction are discussed to improve the quality of postgraduate education and to promote the sustainable development of social science and technology.

The higher education (HE) system of China bears great resemblance to the system employed by the former Soviet Union between 1951 and 1977. However the large-scale expansion of college enrollment in 1999 resulted in the original elite HE massification. Thus the existing education system, especially with regards to the governance pattern, cannot satisfy current social requirements for developed talents and leads to several problems. This paper utilizes comparative analysis of the governance pattern in China with other systems used abroad based on the examination interactive mechanism of major players such as the government, colleges, marketing and the third parties that influence governance pattern of higher education.

In order to verify the effect of computer assisted training on the executive functions of autistic children, this study selected five autistic children as study subjects and used the computer aided training system to train them. The Trailing Making test, Stroop Fruit test and Self-Ordered Pointing test were used to assess the executive functions of the autistic children before and after training. Statistical analysis demonstrated the executive function of autistic children had improved significantly after six weeks of training and wellretained even after the end of the training sessions.

In the modern Chinese teaching process, the expressive skills of students are the comprehensive reflection of their knowledge of the language theory and their ability to communicate effectively. Improving the expressive skills of college students is currently one of the most urgent problems in the teaching of modern Chinese. In this paper, the connotation of the college students’ expressive skills is briefly introduced. We conducted analysis of the factors that affect the expressive skills of college students is conducted and proposed several methods to strengthen their expressive abilities.

As an important experimental course, clothing material course aims to cultivate applied skills and exercise the students’ practice abilities. This paper analyzes the teaching contents and methods, training objectives and assessment of clothing material course. Optimization of the teaching contents and methods, and specific training objects improves the quality of teaching and cultivate professional talents. In addition, performance appraisal helps to promote the students’ learning enthusiasm.

This paper investigated the relationship between salivary cortisol response and personality traits under an accurate naturalistic stressor. The subjects were 30 graduate students who would give a 20 minutes academic speech at the Graduate Academic Report. Their salivary samples were collected at three time points: 20 minutes pre-speech (A), post-speech (B) and 30 minutes post-speech (C). Salivary cortisol was determined by HPLC-FLU, and the personality traits were measured using Eysenck Personality Questionnaire (EPQ). Both the detection data and questionnaires data were analyzed in SPSS 13.0 and the relationship between neuroticism and the alteration rate of salivary cortisol were discovered. The alteration rate was computed by the cortisol level at point C minus A over A and defined as R value. The experiment results demonstrated that high R group had a significantly higher neuroticism score than the low R group. Therefore, a potential marker role of salivary cortisol for personality trait under acute stress was suggested.

With the increasing popularity of industry-university-research cooperation, interorganizational learning (IOL) has gained much attention. Despite providing numerous advantages with regards to both enterprise and society, there are still several obstacles to overcome before IOL can be implemented effectively to facilitate the development of companies. This paper reviews the theoretical basis, function mechanism and influencing factors of IOL and provides a brief analysis of IOL’s obstacles for future research.

This paper proposes improvements and learning reforms through research-orientated teaching based on the characteristics of the “water pollution control engineering” course. Through a series of hierarchical teaching measures, optimizing teaching contents, improving teaching methods and strengthening practice steps, the teaching characteristics were formed. In order to accomplish the goal of “student-centered”, several methods have been proposed which includes stimulating students’ learning motivation, cultivating students’ ability in research learning and arousing students’ interests in the scientific experiments. The results demonstrate that the implementation of both reformed teaching and learning of the research-oriented teaching practice concurrently, is beneficial to the improvement of the comprehensive ability of students.

This paper elaborates on the teaching goal and course nature of the Book Design course, and analyzes the major existing problems of teaching the course in China. Starting from the training of students’ practical ability, the paper expounds the direction and method of book design teaching reform in terms of the optimization of course system, adoption of diversified teaching methods, construction of multi-level talent training platform, etc.

This paper summarizes the experience in Medicine Massive Open Online Courses (MOOCs) construction and explores the value of applying MOOCs in the teaching of obstetrics and gynecology ultrasound. A randomized controlled trial to test MOOCs Flipped Classroom teaching method’s effectiveness against the traditional teaching method was conducted with twenty medical interns for 6 weeks. The diagnosis skills in obstetrics and gynecology ultrasound of the interns were assessed by the same attending physician using an assessment scale of Objective Structured Assessment of Ultrasound Skills (OSAUS) at the start of the experiment and every weekend. The experiment results demonstrate that the MOOCs Flipped Classroom teaching group has higher satisfaction and is more familiar with scanning technology and diagnostic skills of obstetrics and gynecology ultrasound compared with the traditional teaching group. Therefore MOOCs may be an effective method for the specialist training of ultrasound physicians.

This paper investigates the differences in student satisfaction between face-to-face and online instruction methods based on their learning experiences. Archival data from Office of Institutional Research (OIR) at a Texas Public University were obtained for Improving Learning in Higher Education (IDEA) Student Ratings of Instruction end of semester survey for this investigation. The three student satisfaction variables of interest were the quality of the course, positive feelings towards the field of study and teaching ability of the instructor. Statistical analysis yielded statistically significant results for students rating higher for face-to-face courses than for online courses. The implications of the findings were discussed and several suggestions for the direction of future research were provided.

This paper analyzes the implementation of the “platform curriculum” and “development curriculum” of Vehicle Service Specialties, based on analysis of the current vehicle industrial talent demands in China. The segmentations and distributaries cultivation reform of vehicle service specialties based on “platforms + developments” model was consequently constructed.

The sharing of resources enables a university town to maximize its environment and thereby achieve mutual benefits for all stakeholders. Resource sharing is a precondition for university towns to achieve positive development. This paper analyzes the implementation of the cooperative sharing of sports-related resources so that universities can integrate self-improvement and joint development. Therefore, effective action should be taken towards building a mechanism for the sharing of sports resources and achieving the objectives of resource sharing in university towns.

This paper proposes the implementation of Olympic education in China by integrating the Olympic educational elements into China’s higher education system. This can energize the nation’s higher education system to gradually improve upon the current constrained, rigid and utilitarian education. However, the challenge lies in promoting the inheritance of the Olympic spirit among university students and the inherent spiritual wealth of the Olympics to be applied to other components of society.

Flipped classroom reverses the teaching content and environment by providing instructional content outside of the classroom and having activities in the classroom. This paper implements flipped classroom in a computer networks course, combined with problem based learning (PBL). The results demonstrate a high degree of acceptance by the students and a better educational outcome with respect to the methodology of the flipped class.

This paper studies the application of flipped classroom model based on MOOC in “hydraulic and pneumatic transmission” courses through an example of the analysis of the movable platform hydraulic system of modular machine tools. In the flipped classroom model, the advantages of both internet teaching and traditional teaching are integrated. The main features of this new teaching model are students’ self-learning and the teacher’s guidance and assistance. This model overcomes the problem of students lacking learning initiative, encountered when the MOOC interactive network teaching system is used alone. The student’s enthusiasm, initiative, and creativity are improved in flipped classroom model because the students are the main subjects of learning. Therefore the efficiency of teaching is increased and teaching tasks can be completed more effectively.

Merged multi-campus universities are a common occurrence in most parts of China and multi-campus education is now an important method for the development of modern universities for the country. Practice has proven that merge and multi-campus education allows for colleges to expand new education development space and also improves the college education capabilities and condition. However, there are several challenges with regards to the integration of campus sports culture in merged multi-campus colleges. Therefore, the colleges should undergo reforms to adapt to the development of new conditions and ensure that the “one big family” notion is rooted deeply in people’s hearts.

Due to the lack of confidence exhibited by students in the learning of theory knowledge in digital media art, this paper proposes the adopting of PBL teaching method in the Introduction to Digital Media, based on the practice of digital media courses. The proposed method improves the students’ ability to learn theory knowledge, the ability to discover problems, collaborate in teams, think comprehensively and develop problem-solving skill; taking into account digital media’s difficult theoretical characteristics, large quantity of information and the constant and rapid updating of knowledge regarding this field of study.

This paper analyzes the current situation of psychological health among college students, to understand their existing health statuses. This can set the basis for improved development and teaching of content for the sports curriculum for future reference. 600 male and 400 female grade 2015 college students from Lanzhou University of Technology were randomly selected to take part in the study. The study demonstrated that the students passed national standards of 4 index tests: Body mass index, vital capacity, sit and reach, 1000 meters (800 meters). However, the test results for the remaining 2 index tests of standing long jump and pull ups were lower than the national standards.

In this paper, the cultivation of creative ability in college students is explored and practiced using actual conditions in the Beijing Institute of Graphic Communication. A scientific and technological innovation and teaching system is established. Thereafter an innovative practice plan is implemented and academic competitions are held. Good practical results have been achieved via this cultivation method, which improved the practical ability and the scientific and technological innovation ability of the students.

First language is known as the native language or the mother tongue while a second language is any language acquired at a later stage in life by the native speakers or learners. This paper conducts a comparative analysis on several differences and similarities between first language and second language acquisition, and proposes several methods to improve our English teaching.

This paper analyzes effective interaction in the English as second language (ESL) classroom. Influencing factors such as teacher types, students’ consciousness of participation and design of classroom activities were discussed. Teaching strategies of optimizing group work, improving the questioning strategies, and building interactions by applying multimedia and Internet, were suggested to promote the efficiency of the available interaction and improve the learning effectiveness and language acquisition.

Qualitative research is a broad approach for studying social phenomena albeit being time-consuming when used for data analysis. There has been some research work in the application of text mining in traditional Chinese textual data in recent years. This paper investigates the performance of PolyAnalyst text mining software in traditional Chinese textual data. 200 Chan Ding practitioners’ testimonies were downloaded from Shakyamuni Buddhist Foundation website and analyzed. The keywords were extracted, counted and correlated automatically by the software. The results implied that the practitioners should follow the teaching and practice diligently, so that they will gain the power to change their body and life. This result was consistent with Chan Ding practitioners’ experience and previous Chan Ding studies. Therefore, PolyAnalyst text mining software is a rapid and reliable tool for qualitative research and has the potential to be applied in various fields of social research.

The effective implementation of the biogas policy in rural areas is beneficial to improve the ecological environment in rural areas. However, some bottlenecks are encountered in the process of implementation. This paper uses Taonan, in Jilin Province as an example to conduct field research and data analysis to determine the reasons why household biogas is underutilized. These reasons include high costs and labor consumption of post-maintenance and the farmers’ lack of knowledge and training about biogas technology. We promote the implementation of household biogas policy and the government should provide increased financial support, emphasize in advocacy and training; as well as change the mindset of “emphasize on reconstruction, ignore management” to provide increased attention to post management and service.

This paper discusses the development and operation characteristics of the current domestic clothing enterprises, and proposes several improvements to reform higher fashion education to cater to the needs of domestic clothing enterprises in transition. Moreover, it is imperative that the creative talents trained are able to satisfy the demands of current clothing enterprises.

This paper analyzes the effect of phonetic teaching on students’ listening ability and determines the correlation between the level of students’ pronunciation and listening ability, with sophomores in a marine college as experimental subjects. After the conclusion of the experimental teaching phase, data is collected and input into Statistical Product and Service Solutions (SPSS) software, which carries out descriptive statistics of the data, independent samples t-test, paired samples t-test and Pearson correlation analysis. The results demonstrate that the listening ability of the students in the experimental class with phonetic training is significantly different from those in the control class, and the students’ pronunciation level and listening ability is significantly and positively correlated.

The rapid development of the social economy has in turn led to a rapid development of the furniture industry. This paper rereads the three knowns from Mo-tse, an ancient scholar with similar popularity to Confucius, to provide pedagogical activities of furniture design. The enlightenment of the three knowns from Mo-tse clarifies the ideology and objectives of teaching reforms. Therefore better teaching effects have been achieved to improve understanding, improve spoken knowledge by logical reasoning and achieve real personal knowledge.

This paper utilizes a case study of Yushu, Qinghai Province, a region affected by the Ms 7.1Yushu earthquake in 2010, to analyze the response level of elementary school students after the earthquake disaster through a questionnaire survey. The results demonstrate that the response level of elementary school students to earthquake disasters is low in the studied region, with an average response scoring rate of only 0.43. The relatively undeveloped economy and low education levels are the major limiting factors in the improvement of response capabilities in the region. Several suggestions to improve disaster awareness and response capabilities are discussed.

This paper proposes and expounds a new reform teaching method encompassing the three aspects of teaching content, teaching method and assessment method, based on the analysis of the present teaching situation of MCU courses. This allows for the course to adapt to the current needs of training of application-oriented undergraduate talents, improving teaching qualities and arousing students’ learning interest. Practice has demonstrated that the curriculum teaching reform has achieved comparatively better teaching results and greatly improved the students’ learning, practical, problem analysis, problem solving and team cooperation abilities.

Due to the rapid development of China’s economy and the high popularity of higher education, the employment situation for college and university graduates is a serious problem. Therefore the improving the quality of cultivating talents and fostering high-quality talents is paramount to higher education development and improving international competitiveness. This paper establishes a set of employment evaluation infrastructure and obtains the raw data matrix from the fuzzy evaluation matrix and weight matrix of each object. The fuzzy cluster results are obtained through the procedures of further dimensional treatment, fuzzy similarity and equivalent matrix transformations, and optimization of thresholds. Through this quantitative method, the common problems of undergraduates’ employment of Beijing University of Technology have been identified.

Advanced mathematics is an important basic course for military academies and a foundation for future courses. The current challenge for mathematics teachers is to ensure that the cadets are able to comprehend the subject sufficiently without the limited credit hours allocated. This paper discusses the application of strategic thinking in the teaching of “advanced mathematics” to guide the development-orientated training process. In this method, the cadets’ ability training is established as a core component and it provides clear teaching goals and innovative teaching methods to adapt to changing conditions over time.

Unlike traditional macroeconomic analysis on financial crises, this paper investigated the relationship between the effects of propagating negative messages, which leads to deterioration of the economic situation over time. The theory of financial crises generated by the spread of investors’ panic is analogized by an infectious disease model. The basic reproduction number is thereafter calculated to determine the propagation of negative messages in a group of investors, the maximum number of investors that can be influenced by negative messages and the maximum threshold value of influenced investors before a financial crisis occurs. The calculations demonstrated that the number of investors influenced by negative messages when governments publish relevant policies, such as monetary policy, financial policy etc., to prevent financial crises is clearly lower than the number of investors influenced by negative messages when governments take no action. Therefore governments’ interference in financial uncertainty can effectively reduce the possibility of financial crises occurring.

An important concern that young graduates face today is finding a work environment matching their personality. Although research linking personality traits to individual performance in certain jobs has identified a number of robust relationships, the link between creative inclinations and career selection has remained generally less understood. This study establishes causal links between the creative inclinations of young graduates and their career self-selection, after accounting for their personality traits. Namely, positive relationships were found between creative inclinations and the pursuit of jobs in information technology (IT) and consulting; a negative relationship was found between creative inclinations and selecting a sales career. The multiple regression models employed in the analysis benefit from the triangulation of traits data collected during the students’ first undergraduate year with subsequent data collected during their graduation year. These analyses are relevant for various constituencies such as career services of business schools, educational institutions, directors and administrators of business programs, and students themselves.

Based on ARCGIS spatial analysis software, this paper analyzes the landscape pattern of land use before and after land circulation in Tongziyan village. The results demonstrate that Paddy and dry land are the dominant landscape types after land transfer and part of the forestland and unused land are converted into roads, construction land and pits. The number of paddy field, dry land and the density of patch have decreased by more than 20%. Although the number of patches, patch’s density, landscape shape index of roads, construction land and pits are rising, the mosaic structure of patches’ form remained relatively constant. The diversity index, shape index and evenness index are all in a decreasing trend, while the average patch fractal dimension, segmentation index shows an increasing trend, which reflects the increase of the complexity of land use landscape types in this area.

This paper analyzes the cash dividend policies of 76 listed companies in China’s construction industry based on financial data obtained in 2014. The data distribution is analyzed using SAS 9.2 software and factors which influence cash dividend policies are identified. The analytical results demonstrate that that the asset-liability ratio, net assets returns ratio, net assets per share, earnings per share and net operating cash flow per share influence cash dividend policies, but the quick ratio and the growth rate of total assets do not effect cash dividend. The asset-liability ratio is negatively correlated to cash dividend, while net assets returns ratio, net assets per share, earnings per share, and net operating cash flow per share are positively correlated to cash dividend per share; but net assets returns ratio does not have any significant correlation with cash dividend per share. The findings provide empirical evidence for further research on cash dividends.

Currency is the central issue in economic history research as it is the most important measure for the progress of human society. Therefore an in-depth study of currency history is indispensable for the analysis and description of economic history. As new voyages are discovered, Britain’s GDP has increased due to numerous reasons and the most important reason is that the improved financial sector boosted economic growth. In order to research on the historical process of the development of monetary systems in ancient agricultural societies, this paper firstly discusses and provides explanations on the fluctuations of currency stock and other factors. Next, silver data in 11th to 17th century Britain is collected and analyzed and the silver stock is found to be beneficial to control currency flow and economic changes. According to the statistics of silver in Britain, it is believed that silver currency per capital, currency stock and other factors promoted growth of the domestic and national economy.

Land is the most important means of production in agricultural societies and it is also a family and national property. In this paper, we collected and analyzed data on land rent, price and interest in Britain (1200-1700) for price analysis. It is believed that in the year 1500, land rent and profit possibly accounts for 1/5 of national income each, and land prices account for 3/5 of the national income. According to the research conducted, several economic phenomena have been found. Firstly, British land price and tax are lower than China. Secondly, annual land earning in Britain has improved greatly over time, with rates of return and land rent declining constantly. This proves that there has been a change in the industrial structure of the economy in Britain. Lastly, there was a rise in the ratio of salary and reward to national revenue, reflecting that price for labor and the average per capita income are rising.

Job design and redesign is one of the development intervention techniques to improve organisational and individual performance. This paper uses a case study of TC Company to discuss the differences before and after job design and redesign. Although there will inevitably be several new problems after job design and redesign, the high efficiency and productivity provided by development intervention is still an attractive option for managers to implement to increase profits and performance.

This paper selected the bilateral trade and exchange rate data of China (mainland) and its 9 major trading partners and selected four different industries HS08, HS11, HS12 and HS13 as the Industry-Specific representatives of Labor-Intensive Industries according to the Harmonized System (HS) classification. We collected and sorted out the annual and monthly related data of Chinese mainland from January 2010 to December 2012. Three indicators: Industry-Specific Exchange Rate Index, Producer Price Index and Trade Competitiveness Index were defined and used as variables for the establishment of the variable intercept constant coefficient fixed effects panel data model. The model was thereafter used to test the effects of Industry-Specific Exchange Rates and Producer Prices on the competitiveness of Labor-Intensive Industries empirically. The results confirmed that export competitiveness was positively correlated to Industry-Specific Exchange Rates, while negatively correlated to Producer Prices, and there was a close relationship between these two indicators.

In July 2009, the People’s Bank of China, General Administration of Customs, Ministry of Commerce and other related ministries launched the pilot cross-border RMB settlement and there have been significant developmental results today. Since the implementation of the RMB cross-border settlement, the cost control of foreign trade enterprises has experienced great change. This paper discusses the advantages of RMB cross-border settlement such as avoiding exchange rate risk, reducing financial costs, etc., and proposes several recommendations for the cost control of foreign trade enterprises using the RMB cross-border settlement.

This paper constructs a deformation model for the ancient tower using four groups of observational data and by plotting and calculating the center of each layer to find scenarios where the tower would experience deformation such as bending and tilting. Furthermore, the inclination angle with respect to OZ axis of each layer and the tilt circumstances of the entire tower are discussed. To obtain the degree of distortion of each layer, this paper uses the continuous curve’s curvature definition and averaged the curvature. The average distortion in each layer from two time periods: July 1986 to August 1996, and from March 2009 to March 2011, is calculated using the formula of plane’s distortion degree.

This paper studies the shape and recovers the structure of modern folk robes through observation and measurement, interviewing experts and utilizing successful methods from related research. The shape of modern folk robe consists of structural characteristics such as cutting the front piece and back piece at the mid-line, a relatively long sleeve length, etc. There are two types of inner structure design method: The inner and back piece as a whole piece or the inner piece as an independent piece. Therefore this study is of positive significance for research improvements of modern folk robes, while inheriting and preserving an intangible piece of culture.

The theory of intertextuality emphasizes the complicated mutually affected relationships among different literary works. This paper utilizes the approach of intertextual perspective to study the origin and development of the American modernist poetry in the twentieth century, to analyze its relationship with both English romantic poetry and ancient Chinese poetry; and to interpret the characteristics and ideologies of the American modernist poetry.

Learning a foreign language and its culture is an interactive and interdependent activity. This paper presents a program designed to promote both language and culture learning in the English as a foreign language (EFL) classroom, specifically by incorporating several carefully-selected films and video clips into an American Culture classroom. The students are requested to accomplish individual and/or cooperative tasks to enhance their English language proficiency and cultural awareness. These authentic films expose students to authentic American language and social contexts and the tasks require the students to practice their critical thinking and communication skills. The positive reception and excellent student performance has demonstrated that this program is an effective method to improve students’ listening and speaking abilities, enlarge their vocabulary and enhance their writing skills. In addition, it arouses their cultural literacy through the examination of both American and Chinese values, beliefs and traditions. Therefore, this teaching method may provide a direction for the feasible implementation of a massive open online course on language and culture.

This paper discusses and tests the theory of housing satisfaction through analysis of its influencing factors by logistic regression model, using data collected in Foshan city, Guangdong province. The results have demonstrated that construction quality, indoor design, surrounding environment, etc. affect the residents’ housing satisfaction to a certain extent and that construction quality is the biggest influencing factor of housing satisfaction.

With the availability of new data and new methodology, this paper investigates the technical efficiency of dental practices in the dental care industry using the stochastic frontier analysis (SFA). SFA is used to decompose the inefficiency into random shock and technical inefficiency. Subsequently, each environmental factor is tested to determine their effects on the distribution of inefficiency, which further affects the technical efficiency of dental practice.

In projects with generalized precedence relations (GPRs), a typical problem of resource-constrained project scheduling with GPRs is that 2n parallel activities are adjusted to n sequence activities pairs. In order discuss the theory and to tackle this problem, this paper studies the optimal sequence of parallel activities with GPRs and proposes an algorithm to adjust 6 parallel activities to 3 activity pairs with minimum effective on project duration under GPRs.

China’s women table tennis players are front-runners in the global table tennis scene and are supported a strong development program. However, recent defeats in competitions such as the 1-3 loss to Singapore in the 50th World Table Tennis Championship finals have raised some concerns. Moreover, the International Assistance and Development Plan implemented by the Chinese Table Tennis Association have allowed for the sharing of table tennis tactics and techniques and this has bridged the gap between other countries and China. Therefore this paper analyzes the characteristics of the tactical ability and technical skill of the Chinese women table tennis rising star Zhu Yuling, to identify and provide solutions to her problems and weaknesses in order to provide full preparation for the 2016 Rio Olympic Games.

The following section is included:

• Author Index