Linear structure relations on choice behavior of electronic toll collection and empirical study

This paper introduces the satisfaction theories of economics to establish an electric toll collection evaluation indicator system (ETCEIS), including four indexes of quality perception, drivers’ personal property, environmental factors and choice intention. The empirical factor analysis was adopted to verify the reasonableness of the selected indexes and Linear Structure Relationship (LISREL) was applied to design the ETC comprehensive evaluation choice behavior model. 295 questionnaires were conducted at high-speed service area in Guangzhou city. The analysis results indicate that the evaluation indicator system is reasonably classified; the quality perception and environmental factors have a positive effect to the choice behavior while the driver’s personal property did not.