Libraries and Potential Users: Methodological Approach, the Case of Greek Libraries

The paper seeks the policies and strategies that Greek libraries apply in order to discover, communicate and attract potential users. Theoretically, every non-user is a potential user of a library and it is common sense that most of the people avoid visiting libraries. Being so, libraries undertake the responsibility to appeal to their clients. The paper:

Seeks the communicative methods that libraries apply in order to increase the users,

Examines the strategy for appealing new users or new group of people,

Seeks the state of the art of Greek libraries, their communication policy,

Describes the marketing research on the above theme, and

Proposes best practices.